Client: The Humane League
McDonald's invests huge sums of money into advertising to promote their 'good-guy' image. They want us all to believe they are a reliable, responsible company that does the right thing.
But it's a charade.
Behind closed doors, animals are suffering in unimaginable ways for McDonald’s menu items. So the Humane League came to us asking that we help call them out for what they really are. McGhosters. and let them know once and for all that the Party’s Over.
Press coverage : Ad Week Ad of the Day, The Drum, David Reviews, Campain
