Client: Orangutans sos
2018 and an Indonesian oil palm plantation was up for sale and sos had a plan: to buy this land and restore the lush forest that once stood there.
there problem- how to get the £870,000 they needed to make this dream a reality.
So we used well-loved and iconic jungle characters to tell our story for us, showing King Louie, Baloo and other Jungle Book favourites as homeless in the world’s biggest cities. before telling the viewer that its not too late to change how this story ends.
Money raised: £870,000 The full amount needed to buy back the plantation, with donations from 42 countries.
Total Views: 1M+
Engagement rate: 45%
Instagram Growth : 10,000 New flowers
Winner: Campaign For Good Awards ‘Best Fundraising Campaign'