Client : The Alacran Foundation
“In the first six days of 2018, there were 38 murders, 16 shootings and 17 armed robberies in Jamaica.”
The media constantly reminds us of the problems young people in Jamaica face: gangs, violence and child labor. But the The Alacran Foundation see past this, and wanted the world to see past it too. So they asked for a launch film that shone a light on what normally goes unnoticed - the island’s young people and their boundless potential.